Modern employers frequently turn to social networks for talent acquisition. In this article, we will explore the best platforms for sourcing and hiring candidates for various positions. Young, promising professionals typically maintain profiles on these networks that highlight their strengths and skills. This is where you can discover talented individuals who can contribute to the growth of any business.

If you’re an employer who stays current, it’s essential to utilize the latest tools and methods. Why is social media so important? Let’s take a look at the statistics:

• 80% professionals across various fields turn to social networks in search of promising job opportunities; 
• 81% of employers believe they can discover and nurture passive job seekers through these platforms;
• 98% of recruiting teams actively use social media because they can reach more candidates at a lower cost;
• over a thousand professionals from various fields surveyed believe that social media platforms are more effective than traditional job search sites.

Therefore, employers who neglect to recruit staff through social networks are missing out on a significant opportunity. 

Which platforms can be used today to find talent?

Let’s explore today’s popular social media platforms and their key features to enhance your recruitment process. 

LinkedIn 

LinkedIn is a promising platform for recruiting talent, as its mission is to connect professionals worldwide. It offers detailed profile parameters and advanced search tools, allowing you to filter candidates based on various criteria. You can also reach out to passive applicants through LinkedIn Recruiter. Additionally, the platform provides analytics and insights about job openings and companies seeking employees.

Facebook

The second most popular social channel for recruiting is Facebook, boasting a massive user base of 3 billion monthly active users and cost-effective targeted advertising options. It allows you to reach both active and passive candidates. Recruiting companies can target job postings based on location, age, and other parameters. However, the platform has fewer recruiters compared to LinkedIn, which can be an advantage for those looking to stand out. 

Twitter (Х)

This social network, with over 460 million active users from various countries, offers excellent opportunities for recruiters. It is cost-effective for searching for passive candidates while minimizing personnel selection expenses. However, the platform is less effective for niche recruiting. Nonetheless, it excels at brand promotion and candidate engagement, especially when leveraging advertising and analytics. Another advantage is the ability for interested parties to interact and communicate in real time.

Instagram 

This social network is particularly popular among the 20-25 age group. Using geotags helps establish connections with candidates in local areas, resulting in higher user engagement compared to other platforms. Additionally, the network’s features allow for effective presentation of job vacancies. Here, you can find both active and passive candidates, conduct a background search, and quickly reach out for communication.

YouTube

It is the second-largest search engine in the world, including for recruiting. With over 1 billion users watching videos daily, the platform offers the opportunity to:

• Conduct demonstrations of company values.
• Share employee testimonials and creative videos to enhance brand image.
• Outline the hiring and promotion processes.

This platform is ideal for discovering creative professionals and inviting them for video interviews. To successfully hire employees here, it’s essential to prepare high-quality and engaging video content.

GitHub

This powerful social media recruiting platform boasts over 41 million users and is the ideal place to seek technical candidates. With numerous search filters and comprehensive applicant portfolios, you can swiftly address employee shortages. Easy access to public profiles, along with a wide range of filters, enables recruiters to quickly find the right fit.

Recruiters should not only review profiles but also publish job vacancies for seekers. This comprehensive approach will help you find the right candidates more quickly, enabling your company to grow and operate more efficiently.