Aragon Research Names Contentstack as a Leader in Aragon Research Globe™ for Content Experience Platforms


Contentstack, the leading Content Experience Platform (CXP), today announced it has been positioned by Aragon Research, Inc. in the Leader section of The Aragon Research Globe™ for Content Experience Platforms, 2021. This newly-introduced category highlights solutions that support enterprise content management needs in a more dynamic and agile manner.

According to the report1, authored by Aragon Research lead analyst Jim Lundy, 50% of large enterprises are expected to shift to a content experience platform (CXP) by the end of next year (2022). Contentstack was identified as a CXP that “has seen strong growth due to the native modern architecture and ease of use.”

“CXPs have quickly become an essential piece of the customer journey. Enterprises must find ways to unify their commerce, service and customer engagement into a single, unified experience,” said Jim Lundy, CEO and Lead Analyst of Aragon Research. “Contentstack makes it easy for marketing teams to manage the customer experience. The company is one to watch in the CXP market.”

Earlier this year Contentstack unveiled a reimagined CMS experience, enabling content creators to work at the speed of their imagination. Contentstack’s modern, MACH-based solutions feature a low-code interface that provides greater autonomy to marketing and web teams. This enables businesses to accelerate content sharing from multiple parts of the enterprise.

“Today’s customers expect highly-relevant and personalized content available where they are, in the format of their choosing. It is our mission to arm the digital enterprise with the tools to quickly and easily create dynamic experiences that delight customers and exceed their expectations,” said Matthew Baier, Chief Operating Officer of Contentstack. “We have witnessed first-hand the power of easy-to-use tools that remove roadblocks between the business user and the developer. Companies across all verticals – from airlines, to retailers – have marvelled at the impact this has on buyer demands and behaviours. We remain committed to offering the best agile CMS platform for a digital-first world.”

The Aragon Research Globe is a market evaluation tool that graphically depicts Aragon Research’s evaluation of a specific market and its component vendors. Aragon Research examined 17 major providers in a market that focuses on all forms of collaboration and communication based on its three dimensions that enable comparative evaluation of the participants in a given market. “Leaders” are noted as having comprehensive strategies that align with industry direction and market demand and perform effectively against those strategies.


1Aragon Research. “The Aragon Research Globe™ for Content Experience Platforms, 2021” by Jim Lundy, September 2021.