Boxing Day shoppers up nearly 40% but still below pre-pandemic levels

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Springboard data reveals Boxing Day shoppers were up by nearly 40% compared to last year, but remained below pre-pandemic levels as the cost-of-living crisis puts pressure on consumer spend.

The months ahead will continue to be tough as winter bites and the financial hangover from Christmas and New Year really starts to be felt in the pocket.

We should expect an increase in Buy Now Pay Later (BNPL) transactions as people try to spread the cost, as well as an avalanche of returns from post-Boxing Day sales, as consumers scrutinise their purchases to new degrees.