Consumers may be cutting back on spend but the joy is not lost from the in-person shopping experience. After the rise of ecommerce during the pandemic, we’ll see the pendulum swing towards brick-and-mortar as brands look for ways to appeal beyond price point.

There is huge opportunity for brands to stand out by creating store environments that people can really enjoy, even if they don’t have a huge budget – after all, the experience of window shopping is free. Amidst rising prices and energy bills, just getting people into the store should be seen as a big victory in the year ahead, and will play a key role in creating long-term brand loyalty.