David Almazán announced as new Commercial Business Director for Bridgestone North (UK & Ireland)


Bridgestone’s commercial team is being driven into an exciting new era after David Almazán has been announced as the new Commercial Business Unit Director for Bridgestone in the North Region.

David, who first joined Bridgestone in April 2016, has made the move to the UK from Madrid, where he served as the company’s Commercial Business Unit Director for the South West Region, encompassing Spain and Portugal. Prior to that David worked for MAN Trucks & Bus, initially as Controlling Manager and subsequently was appointed as their Trucks Sales Director for Spain.

David will report to Bridgestone North Region Vice President, Andrea Manenti and will be responsible for developing and executing the commercial business strategy within the UK and Ireland.

During his time leading the South West region’s commercial team, David was instrumental in developing Bridgestone’s Total Tyre Care programme as well as growing fleet business in the South West region. He also elevated a ‘value solution’ proposition across all products including agricultural (AG), off-the-road (OTR) and truck bus and radial (TBR).

He said: “I am thrilled to take up this role in a region that has set the benchmark across EMIA for commercial solutions and sales results. What is already clear is that we have an amazing team here who are continuing to achieve great things. It’s a pleasure to be joining them and I am really confident of being able to support them with my own knowledge and expertise in the marketplace.

“Our products, services and people are second-to-none and both will be crucial as we move towards a position of ‘mobility solutions leader.’ There are a lot of opportunities out there and I look forward to supporting the team in seizing them.”

North Region Vice President Andrea Manenti added: “David has contributed to deliver consistent results across the commercial business unit, he implemented a new structure that allowed our South West region to offer a more customer-focused go-to-market strategy adapting to a rapidly changing market with decisiveness and high energy

“Additionally, his experience in the truck industry will help in building in our region the mindset needed to futureproof our strategy and maximise the collaboration with retail, solutions and Webfleet Solutions to respond to the future needs of the commercial mobility industry.”