FuturMaster and MCP announce Value Added Reseller agreement

FuturMaster, a leader in supply chain planning and promotions management software, today announced a Value Added Reseller agreement with MCP, a management consultancy partner specialising in industrial planning in the DACH region in Europe (Germany, Austria and Switzerland).

Since its creation in 1994, FuturMaster has demonstrated its ability to address supply chain planning challenges in every business sector. The DACH region is a strong industrial area where supply chain planning is a day-to-day challenge, especially regarding the volatility and the uncertainty that all companies have to cope with. MCP has a strong knowledge of the industrial specificity in the DACH region. The objective of this partnership is to combine the expertise of both companies to offer a unique value proposition for this geographic area.

FuturMaster’s supply chain planning solutions enable companies to achieve service excellence, increase revenue by improving sales forecasts and decrease costs by optimising supply chain processes. The implementation of FuturMaster solutions generate immediate value for clients through increased top line, reduced capital expenditure and improved operational margins.

The company has been recognised by Gartner as one of the top players of its Magic Quadrant for Sales & Operations Planning and Supply Chain Planning System of Records. FuturMaster solutions are used by more than 600 customers including Heineken, L’Oréal, Haribo, Lactalis, Mars Royal Canin and Sanofi.

With the expansion of FuturMaster’s network, companies in the DACH region will benefit from the solution of a top player. MCP’s many years of industrial expertise is perfectly combined with the requirements and typical challenges of the food, cosmetics and consumer goods industries.

Yacine Zeroual, General Manager Southern Europe of FuturMaster said: “Today, FuturMaster is the first best-of-breed supply chain planning solution in France with over 26 years of expertise in the sector. Thanks to this partnership with MCP, we want to leverage both companies’ know-how in order to become the leading supply chain planning solution and partner in the DACH region in particular for the Consumer Packaged Goods industries.  MCP was the perfect match for us: we share the same values, they are supply chain experts and have a very good reputation. We’re excited and confident that we can rapidly have a large footprint in Germany, Austria and Switzerland together and enable companies in the region to gain competitive advantage by using our solutions.”

Christoph Hansal, Partner at MCP added: “With FuturMaster, MCP is able to provide our customers with a best-of-class solution for all supply chain relevant processes. The tool complements our existing portfolio perfectly: we can now offer solutions from strategic long-term planning in the supply chain down to sequencing and optimising on the shop floor. We look forward to working with FuturMaster to support German, Austrian and Swiss companies in the volatile consumer goods market with the ideal supply chain management solution. The two companies also share common values: delivering business value to their customers and investing in long-lasting relationships with customers to support excellence.”


Pictured left to right : Yacine Zeroual, General Manager Southern Europe of FuturMaster and Christoph Hansal, Partner at MCP



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