Safecube launches LocaTrack, a new IoT-enabled asset tracking solution powered by Sigfox 0G network


French company Safecube, born from a joint venture between Michelin, Sigfox France and Argon & Co in 2019, is launching its new LocaTrack asset tracking solution with IoT technology.

Safecube continues its development in the supply chain ecosystem by providing visibility on transport flows and now assets by leveraging digital innovations such as IoT.

Its initial solution proposed real-time visibility on multimodal flows with an IoT approach. Michelin was the first to use Safecube’s IoT service.

Today, the company is diversifying by creating an asset tracking solution, LocaTrack. This solution will track and monitor assets, while the first Safecube solution provides visibility over supply chain flows.


What is LocaTrack?

Almost two years after the launch of its first flow tracking solution, Safecube expertise has expanded to include asset tracking.

The purpose is to offer a global view of the fleet using an intuitive interface for monitoring assets activity. Thanks to trackers positioned on assets and connected to the Sigfox 0G network, it is now possible to know in real-time the exact location of a trailer, a pallet or an industrial tool. Geolocation, asset tracking, fleet maintenance management, etc., The benefits involved are multiple.

This platform integrates directly into the customer’s information system. It allows to track the assets, to monitor their condition (full, empty, cold, hot, etc.) and to optimize their management in a simple way. Safecube’s objective behind this new solution is to make asset tracking and monitoring more accessible and affordable.

This solution is the logical next step in our goods tracking solution. By democratizing asset tracking, especially for non-motorized assets, we are enabling logistics and industrial players to better exploit their assets. “says Waël Cheaib, CEO of Safecube.


The Sigfox network, a key differentiator for Safecube

The Sigfox 0G network is one of the key differentiators for Safecube, offering low bandwidth to retrieve just the data needed for the visibility issues specific to the supply chain. It allows low energy consumption, a longer tracker life (up to several years), and a low cost.

“How can IoT be a game-changer in supply chain applications? Firstly, by providing visibility

beyond company borders. In the past, end-to-end visibility was limited by the cost of the

solutions needed to capture relevant and valuable data. The return on investment was simply not achievable. Technology like Sigfox is a game-changer because it captures relevant data at minimum cost. Secondly, by making it possible to capture this significant data, in the right place and at the right time, in a simple way, without impacting the declared infrastructures or installing a new one. You can’t handle what you can’t measure! LocaTrack allows companies to detect the reality of their business to make informed & relevant decisions” says Patrick Cason, General Manager of Sigfox France.


A platform secured by Microsoft’s cloud architecture

Safecube has chosen to maximize the security of the entire data recovery process. The architecture of the Sigfox 0G network and its data transmission protocol from the trackers to the platform has reinforced security.

The company has chosen Microsoft Azure services including Azure IoT Hub for its platform. Azure is not only a flexible and highly available infrastructure, but it is also strongly secured: Each datacenter is physically protected by multi-layered protection, with end-to-end security, from Network, Servers and applications, to data encryption.  Therefore, this infrastructure secures the data transmitted to the end customer.

The LocaTrack solution is already being deployed with several large industrial companies. Today, LocaTrack is part of a larger project to diversify Safecube’s solutions. A new chapter for the company.

Safecube Platform