Programmatic recruitment technology specialist Golden Bees ends the era of recruiters having to play resource roulette when it comes to candidate sourcing as Golden Bees offers direct, API-enabled connection to a range of more than 15 market leading Applicant Tracking Systems (ATS) including: Talentsoft, Taleo, SmartRecruiters, Flatchr, and CareerBuilder.

 This enables businesses to identify which sourcing options – be they website ads, social media posts, or job boards – offer the best ROI and deliver the best candidates for their recruitment needs.  The API also streamlines the processes of changing between these sourcing channels or of adding new channels, helping to optimise these vital, early parts of the recruitment process.

The first generation of Applicant Tracking Systems have made huge improvements by centralising applications and communication with the candidates. By connecting programmatic technology to an ATS, businesses can not only measure the improvement of this digital technology, but also then look to optimise the selection process and decrease the cost per application. At present, less than 40% of recruiters measure this vital metric.

Jonathan Bordereau, CEO at Golden Bees, said: “Too many recruiters still base substantial candidate acquisition budgets and activity on little more than a hunch rather than factual ROI. A key part of this is because most recruiters do not know precisely which sourcing tools deliver the most relevant applications and often simply repeat out of date or traditional strategies. They cannot evolve their sourcing processes to focus on the most effective channels for the best candidates or add new channels quickly and easily.

“By connecting to ATS’ via API, we can now enable this evolution. This makes the recruitment process far more agile, transparent and offers real added value for everyone involved in the recruitment process. The system can now show the number of qualified applications received through a given tool and the number of placements made, as well as have new channels added quickly to keep a business ahead of the competition in the war for talent. The era of sourcing roulette is over.”