Order fulfilment software launched to help e-tailers overcome online marketplace fulfilment challenges


Smart warehouse solutions provider, Breathe Technologies, has launched an order fulfilment software to help e-tailers meet both stringent online marketplace requirements and their own direct customer demand. Designed to streamline processes from initial order through to delivery, Breathe Fulfil helps e-tailers to increase throughput and meet expectations across data flow, documentation, packaging, and carrier management.

Online marketplaces now account for the largest share of online purchases worldwide, according to Statista, with Amazon leading the global ranking of online retail sites. Breathe Fulfil is ideal for companies that want to access marketplace selling or take their growth to the next stage, helping them to meet the necessary performance metrics and documentary requirements to sell via these channels, avoiding fines and account suspensions. One early adopter has reported a 200% increase in Amazon vendor productivity.

Breathe Fulfil integrates with marketplaces, physical automation systems, WMS, and internal business systems. It enables e-tailers to manage complex marketplace shipping label and documentation requirements through its design software to ensure orders are fulfilled on time, regardless of source. It also ensures orders are packaged appropriately for their destination and improves carrier selection, tracking and visibility.

Breathe Technologies has a proven history of helping e-tailers with marketplace integration and fulfilment. It recently worked with international consumer goods brand house, Ultimate Products, to help it meet both increased demand and specific Amazon performance metrics as a provider of both seller fulfilled prime and vendor central fulfilment services. Breathe software was implemented to connect systems, accelerate data flows, and automate fulfilment validation checks. Ultimate Products saw a 200% increase in productivity, doubling the number of Amazon orders it fulfilled.

Claire Umney, managing director at Breathe Technologies, commented, “While marketplace selling can be a huge opportunity for e-tailers, it can also pose challenges, and we want to help as many as possible use these platforms to their advantage, and to avoid debilitating fines and suspensions.

“With strong experience across both physical and software automation, we take a holistic view of the warehouse to support the growth journeys of e-commerce retailers. As a flexible software solution, Breathe Fulfil will allow our clients to feel the benefits in their warehouses exactly where it’s needed, giving them the ability to enhance existing systems, while helping them to boost operational efficiencies and grow with minimal risk.”

Breathe Fulfil is now available.