In the fast-evolving world of e-commerce, where there’s a wide pool of competitors, a reputation for quality service is vital. More than ever, this is determined by speed and convenience. To keep up with customer demand and expectations, it’s clear fast and secure delivery of online orders must take priority. But this doesn’t necessarily mean brands have to invest huge amounts in warehouse space, or ‘super sheds’.
Brick-and-mortar retailers have a network of stores already at their disposal, close to centres of the population, which can be expanded into distribution hubs. These can support delivery capabilities and significantly complement an online offering.
The closer stores are to their customer base, the faster retailers can ensure customers get what they want, when they want it – making it far easier to achieve a seamless Click and Collect or same day delivery experience for customers.