Sweden’s largest pharmacy chain Apotek Hjärtat renews agreement for Revionics’ Intelligent Pricing Platform


Revionics, an Aptos Company, a provider of retail pricing, promotion, markdown and advanced analytics solutions, has renewed its agreement with Apotek Hjärtat, Sweden’s largest pharmacy chain. The collaboration between the two organisations first began in 2016 and is now being extended.

Revionics’ solutions support pricing and promotional strategies that adapt to customers’ evolving behaviours. With Revionics’ tools, companies can offer more targeted pricing, deliver optimal business results and maximise promotional efficiency. Apotek Hjärtat’s sister company, Rimi Baltic, also uses Revionics’ solutions.

“Apotek Hjärtat, Rimi Baltic and other companies in the ICA group have loyal customers thanks to their fantastic brands, a broad ecosystem and a flexible, data-driven strategy for operational excellence,” said Aptos President and Chief Operating Officer Steve Towe.

“A ‘pharmacy with a heart’ is extremely important, both now and in the future,” he continued. “We are proud to strengthen our relationship with Apotek Hjärtat and support its business with a winning pricing strategy in all channels, in a competitive and dynamic retail environment.”

“With Revionics’ AI-driven price optimisation solutions, we have become even more data-driven and can give our customers the most attractive offers in store and online, which in turn leads to better results for Apotek Hjärtat,” said Jenny Eriksson, Assortment and Purchasing Director at Apotek Hjärtat.

“As we look to grow our market share, including in e-commerce, we are confident that Revionics’ technology will help us increase our sales and profitability, improve our price perception, and give our customers greater value,” she concluded.