The last weekend before Christmas is often manic for retailers, both physically and online. However, this year consumers are painfully aware of rising Omicron cases, plus the ongoing supply chain issues disrupting delivery schedules. So, with retail footfall down by almost 6% on Sunday, it is no surprise that many chose to shop ahead this year, not least due to the rising threat of Omicron and the possibility of spending the 25th in isolation. 

Despite this, there will be some who are still seeking those last-minute Christmas shopping experiences. Retailers like M&S are well-prepared to make the most of this audience, with their Live Expert offering. Combining video-retail with click and collect options, they’ll continue to offer those last-minute customers flexible, fast and rewarding experiences, however they choose to shop in the final days before Christmas.