10 Latest Digital Marketing Strategies for Construction Material Suppliers


If you are a building material supplier, digital marketing could be a great tool for you to increase the number of sales and leads that you receive. You need to have the right strategy and be creative to compete with other companies that sell building products. Having the right digital marketing campaign can help boost your brand’s visibility and increase your revenues.

There are various digital marketing techniques that you can utilize to boost your sales and improve the visibility of your business online. Below are the top 10 to put into use.

1. Build and Regularly Update Your Website

Having a strong online presence is crucial for any business as it allows you to reach out to more potential customers and improve your sales. To keep attracting new clients, your website needs to be updated regularly. This can be done through the promotion of new products, doing giveaways, or by sharing details about your business hours of operation changing.

Another way to update your website is by adding new software that can automatically give residential construction material estimates to your customers. Companies like CostCertified offer a no-contact sales approach on an easy-to-use platform. The software is consumer-driven and requires less time and contact than traditional options.

2. Create and Maintain Social Media Accounts

You should establish a presence on major platforms like Facebook and Google My Business to attract potential customers. These directories should be regularly updated with informative content that will help your users find your website. You should also regularly post engaging and innovative content to keep your customers engaged. Don’t let your accounts go to waste. Consistency is key to success when using social media.

Picking the right platform for your business is also important. Do your research and see where your audience spends most of their time. Even today, businesses utilize Facebook advertising as this space has remained a popular advertisement platform for businesses of all sizes. Furthermore, construction material suppliers can utilize groups to connect with potential customers and provide valuable information about their products.

3. Search Engine Optimization (SEO)

The most critical factor to consider with digital marketing is search engine optimization. Without proper SEO, your site won’t attract potential buyers. It can be time-consuming and challenging to get started. If you don’t understand what to do, hire an SEO firm for help.on

4. Marketplaces

Through a marketplace website, people can trade goods and services, and sellers can showcase their products. This is a win-win situation for both parties. The buyers can then contact you or go to your website to place their orders. In the construction materials industry, qualified leads are important.

It’s more likely that a potential customer will make a purchase after clicking on your products. To secure sales, it’s important that you have a well-functioning shopping cart and a dedicated staff member who can quickly respond to inquiries.

5. Use Paid Promotions

When it comes to digital marketing, you should consider the type of customer that you want to reach. This will allow you to create effective campaigns that will meet the needs of your potential customers. When writing a sponsored advertisement, use language that will appeal to customers.

6. Optimize for Mobile Devices

Due to the increasing number of people who search for construction materials on their smartphones, your website must have a mobile-friendly design. This will allow them to easily navigate through your site and find the products that they need.

7. Include Calls-To-Action on Your Social Media Accounts and Website

You should encourage your potential and current customers to sign up for your email newsletters and offers. This will allow them to get the latest information about construction supplies and prices.

8. Utilize Video Marketing

Today, most people prefer to watch videos instead of reading text. Creating videos for your website is a great way to promote your products and services. You can create various types of videos, such as product demonstrations and behind-the-scenes videos.

9. Create a Content Strategy

You should consider various forms of content marketing to reach your target customers. Content plans should be made specific to your goals and the people who will be doing the work. Having a well-defined content strategy will allow you to create effective campaigns.

10. Offer Financing Options

Today, most people prefer to complete their orders in a flash and get them ready for pickup or delivery. Having a variety of payment options will allow your customers to easily pay for their orders.

Final Thoughts

Unfortunately, many construction materials dealers don’t give marketing a lot of thought. Instead, they rely on outdated techniques to promote their products. With the latest digital tools, it’s now more important than ever that you consider how to stand out from the crowd.